Coaching and top management training from Viegas Bennett Consulting

What customers and experts say about
CoPilot®

The User
The Investment Analyst
The Buyer
A list of some of Imparta's customers

The User
It was like getting a year's worth of experience in a day. - Consultant, McKinsey.

At last something educational that really uses the power of the PC. - Manager, Ford.

The Co-Pilot® product and approach was exactly the right combination of first class content and frameworks within a flexible and effective delivery mechanism that was the only solution we saw that could match our environment. Both the product and the individuals exceeded our expectations. Associate Director, Strategic and Commercial Intelligence, KPMG

I was extremely impressed with every aspect of the software and the incredible value that can be leveraged out of it. I believe that Imparta has positioned itself as a standard-bearer and benchmark for the industry to look at. - Senior IT Consultant Price Waterhouse Coopers.

It made strategy interesting and fun! I can see the potential for using this over and over again without boredom! - Manager, Abbey National (one of the UK's biggest banking and mortgage companies) .

Fun, tremendous learning tool for senior managers interested in strategy.- Manager, Roche Diagnostics.

A very valuable course, especially the Strategy CoPilot ® software. Other subjects should be taught like this where possible. - Senior Manager, Smiths Industries

I think it is an incredible learning tool the depth, the look, the attitude are all truly fantastic. As an MBA it was a great refresher, I can't wait to take it back to Chicago. Thanks for a great tool. - Senior manager, J Walter Thompson Group.

Strategy Copilot was the most successful (learning) product I have ever seen - Senior Manager, IBM.

An excellent way to bring theory and practice to life in a safe environment, at your own speed. - Manager, Abbey National.

Lara Croft develops corporate strategy - Manager, Abbey National.

An innovative realistic software system with an excellent role playing scenario - Accountant, KPMG.

Thank you for a smart, engaging learning tool that will help us increase impact with our clients and loyalty among our troops. - Account Manager, JWT USA.

If we make the same commitment in using this as you used developing it, the results will be phenomenal. - Account Manager , JWT. USA.

This program provides incredible interactivity and useful insight. It will provide enhanced skills, which will lead to increased acumen and increased revenue. Account Manager, JWT USA.

The Investment Analyst
"Imparta is based in the UK and backed by GE Equity…Founded by the former head of McKinsey's custom computer-based training practice, the company has built a small number of extremely robust, simulation-based curricula in the areas of strategy and marketing. The courses make use of Net-CD technology that delivers an extremely rich and engaging user experience. The quality of the instructional design and the depth of informational material rival anything we've seen in the marketplace. Provided the company can secure sufficient resources to get its product in front of corporate buyers, we expect it to take the executive education and corporate university spaces by storm."

Trace Urdan - WR Hambrecht, Equity Research Analyst, E-Learning Group.

The Buyer
This letter is to let you know that we continue to be enormously impressed by what Imparta appears to be capable of. Mark and Jayne have been absolutely tireless, and their support and presence at all stages has meant that we have been able to feel totally confident in the outcome of this project.

But this note is really to give tribute to all the people behind the scenes who made your product a reality. Our people without exception have left these introductory sessions with a mixture of wonder, admiration and amazement.

Quite a few have been involved in similar projects on behalf of some of our biggest clients, and they have not seen anything like your product.

Please pass on our genuine thanks and respect to all the writers, programmers, designers, and support staff who made this possible. Mark took back with him some spontaneous comments from some of our more battle-hardened veterans. It is their words that capture the real value of this program to us. Do please share them with everyone.

Many thanks - we are going to be a much better company because of you.

Letter from Chief Learning Officer of Major International Company. Reference available on request.

Some of Imparta's Customers
· Abbey National
· BAE Systems
· Clifford Chance
· Darwin Consultants
· Deutsche Bank *
· EDS *
· Financial Times *
· Ford Motor Company ***
· IBM *
· J Walter Thompson
· KPMG
· marchFIRST
· McKinsey & Co., Inc.
· Nortel Networks *
· Price Waterhouse Coopers
· Prudential
· Rabobank *
· Roche Diagnostics *
· Smiths Industries
· Swire **
· Whitbread *

Imparta's Strategy Simulations have been integrated into strategic courses for London Business School's MBA, Sloan and Executive Education programmes.
           * working in conjunction with London Business School, Centre for Management Development.
           ** working in conjuction with INSEAD.
           *** working in conjunciton with Henley Management College.

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