Do you know where and how you will compete next year - in five years - in twenty?

Our client-tailored courses will give you the tools to decide and to plan your business to keep winning now and in the future.

These workshops are aimed at managers who need to take a strategic perspective of their business and to prepare their company for the future. The design and content are tailored to the specific needs and business sector of each client.

Using real case studies - often from the client's own industry - group exercises and interactive teaching, participants will learn the key techniques of modern business strategy. In two or three days of intensive learning participants will obtain a very good understanding of some of the most important strategic ideas and models and how to apply them to their own real business life.

We also offer practical in-business learning after the course, with support for exercises related to real strategic problems encountered by managers in their work.

These workshops can be delivered in Portuguese or in English, at the client's option. If delivered in English, we can supply glossaries of strategic terms in both languages.

Site optimised for Microsoft Internet Explorer and Netscape Navigator versions 4 and above, 800 x 600 resolution, 16 bit colours or better. Design and implementation by Viegas Bennett Consulting.

Copyright © Clive Viegas Bennett 1999-2003

Typical workshop content

Increasing value
- What is strategy?
- Value in the company - the economic basis
Key question
What is the ultimate strategic
objective?

Adapting to the business environment
- Competitive structure - Porter's five forces
- The Value Chain e competitive advantage
- The context of the outside world- PEST
- Preparing for the future - scenario planning
Key question
Are we in the right business?

Winning the customer
- Who is the customer?
- The customer matrix
- Key competences
Key question
Which customers are we satisfying?

Beating the competition
- The battle for competences
- Positions of competitive advantage
- The producer matrix
- Cost chain analysis
Key question
What is our competitive advantage?

Implementing a strategy
- How to create a strategy
- Market cycles
- The loss of competitive advantage
- Dynamic analysis
- The importance of cost control
Key question
How can we sustain our advantage?

Competing for the future
- Limitations of positioning strategies
- Leader or pioneer?
- Competences and resource based theories
- Generating innovation
Key question
How will we compete in the future?