|
In
exclusive partnership with Imparta, the London-based, world leading
provider of multimedia and computer based management training,
we offer outstanding, practical training courses in applied competitive
strategy. Using highly realistic business simulation software
and interactive multimedia tutorials, participants face the challenge
of managing a company which urgently needs to change its competitive
strategy to survive.
Strategy CoPilot® courses are lead by experienced
trainers who are members of the Imparta Faculty. The workshops
can be held in English or Portuguese. The course is modular and
is adapted to the client's specific needs. Learning can be done
in individual work on the PC but is usually delivered in two or
three days of workshop, including extended sessions using the
simulation, as well as discussions, practical group exercises
and case studies, which can be based on the customer's own company
and sector.
After
the course we offer e-learning support for further
study and the
real life application of the tools learnt.
The
complete course, with five phases of simulation and three days
of workshop takes around 20 to 30 hours but a shorter two day
versions,with three simulation modules, can also be given.
A
scene from the Strategy CoPilot simulation
Strategy CoPilot®
was written by former consultants from world leading strategy
specialists, McKinsey. Professors from London Business School
and INSEAD are also deeply involved in both the course design
and in the company's training activities. To find out more about
Imparta and its products click here:Imparta.com
You can also ask us for a free demonstration of Strategy
CoPilot® in your own
office by e-mailing us at:
Site
optimised for Microsoft Internet Explorer and Netscape Navigator
versions 4 and above, 800 x 600 resolution, 16 bit colours or
better. Design and implementation by Viegas Bennett Consulting.
Copyright
© Clive Viegas Bennett 1999-2005
|
Course
content
The strategic process
- What is strategy?
- Creating value
- Taking strategic decisions
- Problem solving
Strategic diagnosis
- Strategic objectives
- Competitive positioning
- Competitive advantage
- The business environment and future change
Generating ideas - positioning
- Possible positions
- Segmentation
- Choosing a position
Generating ideas - competitive advantage
- How to build competitive advantages
- How to fight against competitive forces
Selecting and implementing a strategy
- Selecting a strategy
- The strategic staircase
- Planning implementation
- Preparing for reactions
Communicating strategy
- No suprises
- No suspense
- Lists and stories
|
|
